Connection: ​​the true value of investing in professional branding design

As the competition in the entrepreneur and small business arena continues to grow, the value of investing in professional branding design becomes even harder to ignore. 

Not only can a well-designed brand help you stand out from the crowd and create a strong, recognisable presence in your niche, it can also have a huge impact on the relationship you’re able to build with your audience.

Branding is about more than just logos and visual images; it is about creating an identity for your company that helps to establish an emotional connection with your customers. 

Harvard Business Review identified that fully emotionally connected customers are consistently significantly more valuable to the business than their non-emotionally-connected counterparts.

When the customer is totally bought in to the brand, online retailer purchases increase by 52%, hotel room stays are up by 41% and household cleaner purchases go up by a whopping 103%!

These customer-company connections are no accident.

There are a number of emotional motivators that encourage this buy-in from customers, and they often centre around shared values as well as a sense of personal success. 

For example, buyers who want to feel a sense of belonging may associate more comfortably with a company who creates a sense of community with their brand, while folks who value freedom might feel more at ease dealing with a business with a vivacious, independent feel.

Identifying the target audience is key to understanding their emotional motivators, and then building a brand that clearly outlines the company’s ability to satisfy those.

Looking for a brand that builds a connection with your customers?

Linsey Loo Studio builds brave brands for budding entrepreneurs and small businesses. Get in touch to discuss your branding requirements.