How to create a strong brand that will make your small business stand out from the crowd
As a small business owner, it can be challenging to stand out amongst the competition, especially when big-name brands have huge marketing budgets and expansive resources.
While it may seem difficult to compete with the big boys, there are several ways to leverage branding to make your small business stand out.
Create a memorable logo: A logo often acts as the face of your business, so make sure it conveys the essence of your business in a visually appealing way to your target audience. Think of it as your brand’s calling card and make sure it’s memorable and recognisable.
Establish a unique brand voice: Your brand’s voice should be consistent across all of your communications, from social media posts to customer service emails. Your brand’s voice should be one your customers identify with and recognise.
Develop a tagline: A tagline is a catchy phrase that summarizes what your business is all about. It should be simple, memorable, and convey the message of your brand.
Invest in quality design: Knowing the value of a strong, professional brand, it’s important to invest in quality design. This will help to ensure that all of your branded materials, from printed literature and business cards to website design and social content, are consistent and visually appealing.
Make the most of social media: Building a strong community of social advocates and repeat buyers will be supported by creating a consistent and engaging visual presence on the major social media networks.
Looking for a brand that stands out from the crowd?
Linsey Loo Studio builds brave brands for budding entrepreneurs and small businesses. Get in touch to discuss your branding requirements.
