5 Reasons Why Branding Your Small Business is Critical
To some, it might seem like a given that building a strong brand is important. To others, it might be a concept just out of reach.
I’m here to give a little nudge in the right direction by rounding up 5 of the main reasons why building a strong brand is critical for small brands.
Branding builds trust
Creating a consistent brand allows you to build trust with your customers, whether they’re new or returning. It’s a subtle, almost sub-conscious experience where each time your customers interact with you or your company, they know what to expect. This is a major green flag… if your brand is consistent, the expectation is that your product or service will be too. WIN!
Branding conveys quality
Whether your product is a budget-friendly option or a luxury offering with a price-tag to match, a great brand will tell that story for you way before you get down to brass-tacks or your customer lands on your shop.
Branding demonstrates value
Taking the notion of branding conveying quality one step further, many fashion and beauty brands will often lead with a high-end aesthetic, when the products are in the affordable category for their niche, leading buyers to believe they’re getting a bargain.
Branding is a promise
Walter Landor — a true legend of the branding world – said that "a brand is a promise”. Your brand tells your customer, without telling your customer, what they are to expect from your product, service and overall experience. Attention to detail, finesse, consistency… Or otherwise!
Branding builds recognition
A strong brand that sets you apart from your competitors or helps keep you in the mind of your customers can lead to increased brand engagement as well as repeat business. For small businesses, this engagement and ambassadorship can help to catapult growth!
